UX UI Artifacts

UX Deliverables

  • Interviews

  • Ethnographic field studies

  • Heuristic Evaluation

  • Online surveys: Pop-up and email

  • Desirability studies: Qualitative and quantitative

  • Usability benchmarking

  • Online user experience assessments

  • Participatory design

  • Analytics + AB testing

UI Deliverables

Scrum is composed of shorter sprints and smaller deliverables, while in Agile everything is delivered at the end of the project. Agile involves members from various cross-functional teams, while a Scrum project team includes specific roles, such as the Scrum Master and Product Owner.

The Business of Product Design

UX Metrics and ROI

What is the ROI of UX

Best Practices

Scaling MVP > Pilot

Evidence Metrics & Data

UX Roadmap

How to decide what to measure/which metric to track:

  1. Set goals- what do you want to see happen?

  2. List potential metrics; they could be data you have or need to collect

  3. For each, write what would happen if you measure it; what actions would you take?

  4. Rank this list of metrics by the biggest/clearest impact on your goals.

  5. Collect data for the top few to see if the actual data really lead to the outcomes you thought it would.

  6. Regularly & visibility track the ones that do.

Gathering Analytics