My focus has been on creating relevant user-friendly, scalable, and engaging solutions. The process of competitive analysis, developing personas and then developing a minimum viable product that will be valuable to the targeted audience. This is validated through testing throughout the life-cycle of the product.
The past year has brought many challenges and growth venturing into the social community arena with Dell Support Communities.

The project goal was to make the experience between a legacy Dell community user and a product seamless, subtle, simple and effective. The objective was to bridge the gap between the user experience and technology improvements through simplifying the emotional and human connection of the customer journey. My responsibilities were to architect clear and concise application of the design thinking process. I translate business goals and requirements into effective digital experiences. The creation of UX documentation (transaction flows, scenarios, wireframes, navigation models, prototypes, user interaction specifications) to communicate concepts and designs to internal partners. I propose, lead, and participate in user research, usability validation & A/B testing.

Tasks: Wireframes, Prototypes, Sitemaps, Scenarios, Task flows, Journey Maps, Personas

Social Media: strategy, engagement, content strategy, community management, customer communities, gamification

Social Media Communities Platforms: Lithium, Jive, Telligent Systems